Focus on fairness: BDO sponsors Women's European Handball Championship
03 December 2018
BDO is proud to announce that it is sponsoring the Women's EHF EURO 2018, taking place 29 November to 16 December 2018. It is the second time that BDO has supported professional handball, following the global organisation’s sponsorship of the Men's EHF EURO 2018 in January of that year. The sponsorship agreement signed with the European Handball Federation (EHF) will see the tournament referees sporting the BDO logo during all of the championship’s 47 handball matches.
Shared values between sponsor and sport
Trond-Morten Lindberg, CEO, BDO EMEA: “Our sponsorship of the Women's EHF EURO 2018 comes at the end of a year that has seen BDO firms continuing to champion inclusion and diversity – and in many cases, obtaining recognition in this regard. BDO attributes its sustained growth to our balanced, egalitarian culture, where the path to leadership is open for all our professionals. Diversity is good for people and good for business. Likewise, to win in sport we have to look beyond the scores: the real champions succeed by playing honestly and by being just and fair: precisely the values that we find in the EHF’s referees, as these reflect BDO’s own.”
Julien Ternisien, Infront Vice President Summer Sports said: "This is a perfect example of how sponsors can elevate their brand values through intelligent sponsorship opportunities. We know that BDO's values stand on a foundation of fairness and independence and these values are shared with referees as well as with the EHF. This synergy was successful earlier this year at the men's edition of the event and we are delighted to see BDO demonstrate their values in equality by reaching an agreement for the women's tournament."