Realise - Technology
As technology companies emerge from the crisis, they will need to look beyond their newfound resilience as the pace of change will be fast and unrelenting. Longer term strategic visions will need to be reset. As we transition to a new work and business environment, it will be evident that technology has an even greater role in the economy, and this influence will continue to accelerate. As stated above, businesses will focuse on further building out their digital infrastructure, and they will be more receptive to incorporating advanced technologies into their businesses in order to meet the changing preferences of their customers.
This will not be without challenges and deep reflection of course. How can go-to-market strategies keep pace when customer preferences are evolving so rapidly? How and when should a company integrate AI-based solutions? What could 5G networks do to accelerate an existing solution portfolio? What is extended reality’s role in the future of work? And what does this all mean for existing cybersecurity systems?
Our global network of technology industry experts work with companies operating in the mid-market to help find answers to such questions.
One can expect further regulatory changes after the crisis with more data privacy and tax legislative changes anticipated. Taxation of the digital economy will be centre stage as digital products and services become even bigger contributors to the world economy. These changes will accelerate further business model disruption in the years ahead.
Companies will also realize that new collaborative business models will play a role in their future success—it will become increasingly difficult to go it alone. At the same time, industry silos continue to fall, and companies adept at expanding into profitable new markets or adding new solutions to their portfolios, often through acquisitions, will be well positioned to thrive in the new business environment.