WPP Group has acquired Newcraft Group, a Dutch e-commerce consultancy
IndustryTechnology & Media
WPP Group, a UK-based advertising and public relations company, has acquired Newcraft Group, a Dutch e-commerce consultancy.
Founded in 2007, Newcraft combines knowledge of digital transformation strategy, data and (e-)commerce to accelerate digital sales by clients. The company has been growing for years with clients such as Ahold Delhaize, Pon Holdings and JDE Peet's. After joining WPP's global network, Newcraft hopes to be able to work for larger international clients.