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  • Our WHY stories

Our WHY stories

BDO people helping people

Our latest story, published 27 October 2020

BDO people helping people in... Brazil

BDO Brazil has always been a company moved by passion. And having passion as its fuel for growth and development, all the company’s strategies and actions are also based in some specific values: we work with responsibility, credibility and solutions. Attitude is what moves us.

The values that support our actions and strategies guide not only all professional actions of our company, but also the role we believe to have before our society.

Focused on this greatest ambition, which is to make difference to our society as a whole, not only in professional aspects, but also in social related ones, we have created, some years ago, our Social Responsibility Cell, with a view to engage our professionals in our ambition.

As part of the actions of our Social Responsibility Cell, we developed, during January and February 2020, a Communication Campaign to assist the victims of the terrible storms that caused floods, the destruction of houses, streets and avenues and most unfortunately, also deaths, in the city of Belo Horizonte, State of Minas Gerais, during January 2020.

How was the campaign performed? The campaign has been disseminated, by e-mail and also through our Corporate Portal, to the entire team of BDO Brazil  and to achieve the best possible results, it has been organized on two different fronts: one calling our professionals from our office in Belo Horizonte to create a group to assist the affected families in all possible ways (deliver of donations, cleaning task forces, among other actions) and another calling our professionals from the entire country to buy BDO brand products through our online store so that the revenue obtained during a specified period would be doubled and reverted to assist the population affected by the storms. With great results achieved for both strategies, on February 8, 2020, a team of BDO professionals joined the Brazilian Red Cross to assist in the organization of donation kits to bring some relief to the victims.

What happens next? We will not stop! This action was part of our internal recurrent campaign named “5 Minutos para o Bem” (“5 Minutes for Good”), named like this as we believe that sometimes you do not need more than 5 minutes of your day to help other people, so you can always do this even when you have very busy days. In this sense, during the Covid-19 pandemic, we have also developed other communication campaign with the objective of assisting any more vulnerable population.            

 

 

Why are we nominating our campaign as the “Communication Campaign of the Year”?

  • Because we understand that the objective of our “5 Minutes for Good” Campaigns is, above all, quite relevant;
  • Because we believe that we have created a short, striking and creative phrase (“5 Minutes for Good”) to communicate our objectives;  
  • Because our campaign has proved to be very successful, reaching a lot of people and bringing great results;
  • Because our initiative, in addition to being a great communication strategy, has above all, a strong social nature;
  • Because we are showing a different side of our company, which is not the one of our technical expertise;
  • Because this initiative is totally aligned to our philosophy and to our values and transmits a vital message to everyone that is reached by it.

#5minutosparaobem

 

“5 Minutes for Good” campaigns fixed representation image, used in all BDO Brazil related communication strategies

BDO Brazil’s professionals working as volunteers of the Brazilian Red Cross to organize donations for the victims of the storms

A few BDO Brazil’s professionals who joined the Brazilian Red Cross to assist the victims of the storm, using the t-shirt of our Social Responsibility Cell, during the organization of the donations


 

BDO people helping people in... the UK 

BDO Canada goes virtual to support Drive Away Hunger campaign 

BDO Canada isn’t letting COVID-19 stand in the way of bringing meals to those in their communities who need them most. The firm is pleased to announce it will be supporting Farm Credit Canada’s (FCC) annual Drive Away Hunger campaign virtually this year. This is the 13th year in a row that BDO Canada has supported this initiative to fight hunger and help local food banks. The campaign at local offices across the country kicked off today and will run until October 14th.

“Now more than ever, our communities need our help,” said Pat Kramer, Chief Executive Officer, BDO Canada. “I am proud that the pandemic hasn’t stopped us from supporting this important initiative. It’s the BDO way to band together and give back to the many local communities across Canada that we so gratefully serve.”

Last year, BDO Canada provided 1,011,000 meals to reduce hunger in communities across Canada. To date, the firm has donated over 5.9 million meals in food and donations.

Drive Away Hunger started in 2004 when a FCC employee travelled across Canada in an open-cab tractor trailer for eight days collecting almost 60,000 pounds of food. The campaign has grown to become the largest employee-led food drive in Canada, with 100 per cent of donations directly benefiting local charities.

For more information about the 2020 FCC Drive Away Hunger campaign, visit www.bdo.ca.

About BDO Canada

BDO Canada LLP is a leading provider of professional services to clients of all sizes in virtually all business sectors. Our team delivers a comprehensive range of assurance, accounting, tax, and advisory services, complemented by a deep industry knowledge gained from nearly 100 years of working within local communities. As part of the international BDO network, we're able to provide seamless and consistent cross-border services to clients with global needs. Over 88,000 people working out of more than 1,600 offices in over 160 countries, the network generates worldwide revenue of US $9.6 billion.

BDO Canada LLP, a Canadian limited liability partnership, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO member Firms.

About Farm Credit Canada

FCC is Canada’s leading agriculture and food lender, with a healthy loan portfolio of more than $38 billion. Our employees are dedicated to the future of Canadian agriculture and food. We provide flexible, competitively priced financing, management software, information and knowledge specifically designed for the agriculture and food industries. As a self-sustaining Crown corporation, we provide an appropriate return to our shareholder, and reinvest our profits back into the industries and communities we serve. For more information, visit fcc.ca.


BDO people helping people in... the UK 

BDO Team climb Mount Everest (at home!) for NHS Charities Together 

To raise money for NHS Charities Together, the Midlands based BDO Transaction Services team set themselves a challenge to climb the equivalent of Mount Everest using their own staircases at home.  The team opted to show their support for those on the front line of the health service tackling COVID-19; so far raising £1,130 for their chosen charity. 

Andy Sproule, Transaction Services Director, said “This has been a fantastic initiative - supporting the health and wellbeing of the team during home working, boosting morale and raising money for a very worthy cause.” 

NHS Charities Together is a collective experience representing, supporting and championing the work of the NHS’ official charities. 

#HelpingCommunity 

For more information, contact: 
Nicola Lally 
Director of Communications 
BDO UK LLP 
[email protected] 


 

BDO people helping people in...

South Africa

BDO working women created a COVID-19 parenting support group



When the lockdown began, working parents all over the country were suddenly faced with the challenge of working from home whilst at the same time educating their children.  As well as the mental demands of juggling both roles, many were also burdened with worry about vulnerable family members elsewhere and the physical demands of managing everyday practicalities without the support of carers and domestic helpers that many working families rely on.

Building on the proverb ‘A problem shared is a problem halved,’ Nadine Rix, National Risk Officer, decided to set up a group to bring parenting colleagues together, to share advice and offer mutual support.  The group grew to include around 35 women, who met in small groups of 5-6 people via TEAMS, every two weeks to share childcare tips, educational materials and experiences.

Nadine says ‘The stress of juggling the demands of working life, whilst at the same time learning to home school children, supporting extended family members and keeping the home in order cannot be underestimated.  Here at BDO in South Africa, we wanted to provide colleagues with an outlet to share their concerns, where sympathetic and understanding members of staff could offer support and share their own stories.  It’s been really well received and great way to bring the team together during the crisis.”

#HelpingColleagues

For more information, contact:
Nadine Rix, National Risk Officer
BDO in South Africa
[email protected]


 

Ukraine

​​​​​​​BDO Centres helped front line hospital staff fight COVID-19


When COVID-19 hit Ukraine, BDO Centres felt compelled to act. As in many countries, obtaining the necessary personal protective equipment presented a major challenge to healthcare professionals.

Following discussions with the charity foundation ‘Patients of Ukraine,’ Managing Consultant Inna Koreiba was able to donate personal protective equipment (suits, glasses, gloves, masks and respirators) to the Kyiv Clinical Hospital №10, on behalf of BDO Centers.

Inna says “During these challenging times, BDO Centers felt that it was important to show our support to essential workers on the front line, who are working so hard to protect everyone in our community. We are grateful for the guidance of the charity foundation ‘Patients of Ukraine’ for their vital assistance in ensuring that our donation was sent to the hospital that needed it the most.”

#HelpingCommunity

For more information, contact:
Dr. Inna Koreiba - Communication Expert of BDO Centers
[email protected]
BDO Centers LLC - https://www.linkedin.com/company/20099998


 

The Slovak Republic

​​​​​​​BDO offered pro-bono consulting to 100 small businesses



As soon as the COVID-19 crisis began to unfold, Peter Gunda, Managing Partner of BDO in the Slovak Republic, immediately reacted and focused on how the firm could help the business community.  With the support of his multidisciplinary team, they reached out via their web site, Instagram, Facebook and LinkedIn, offering pro-bono consulting to 100 small businesses.

 “Small business don’t usually have the budget to engage professional consultants or have internal experts to help them to implement governmental measures or reorganise their finances to create a safety net for their businesses,”’ explains Peter.  “Other organisations were creating newsletters and offering web-based materials, but we felt that we could go one step further and reach out with hands-on support.”

The initiative has been a tremendous success.  The firm’s goal to help more than 100 local businesses was reached very soon.  Peter says  “We are delighted to have been able to support so many small businesses in Bratislava during this difficult period.  It has significantly boosted external brand awareness and also internal morale amongst our own employees, who are rightly proud of their contribution and being part of the BDO family.”

Due to its tremendous success, BDO in Slovakia has now turned this activity in a billable advisory service, rethinking their service offering to better support our clients. 


Mexico 

BDO in Mexico joins the fight against breast cancer 

In April this year, BDO in Mexico stepped in to offer pro-bono audit services to national breast cancer charity "Fundación Cima”. The idea for the initiative originated from Director Gabriel Llamas and the project is managed by Claudia Montalvan, with the support of an enthusiastic team, each of them excited to contribute to this important community cause. 

Partner Victoria Rodriguez said “We rethink each project carefully.  In addition to the audit service to the foundation, I will personally also invite the founder of Fundación Cima to present to the members of CCPM (an association of professionals in public accounting).  We hope that by nurturing this relationship, the foundation will be able to develop both its educational and fundraising objectives.  We are honoured to help raise awareness of this terrible disease that affects so many women''. 

#HelpingCommunity #HelpingClients #PeopleHelpingPeople

For more information, contact: 
Victoria Rodriguez, Partner 

BDO in Mexico City 

[email protected]