The French listed Group Jacques Bogart, specialized in the development, production and marketing of luxury perfumes, cosmetic and beauty care products signed an agreement with both Ackermans & van Haaren and the Compagnie Nationale à Portefeuille (holding of Albert Frère Group) for the acquisition of 100% of the shares of the company Distriplus, owner company of all Di (119 points of sale) and Planet Parfum (81 points of sale) shops in Belgium.
Planet Parfum is active in the retail of perfumes, make-up and care products while Di is specialized in the retail of beauty products and both hair and body care products. The integration of Distriplus into the Jacques Bogart Group will significantly strengthen the positioning of the group in difficult markets. This involves, among other things, the vertical integration of a part of the activities, from product design to sales to consumers, with the contribution of Jacques Bogart's own brands, as well as backing to an international group specialized in beauty care products.
The BDO Belgium’s Transaction Services team, led by Alexander Veithen and Danielle Boerjan, performed the financial and tax vendor assistance work on this transaction.